I’m a content and production leader with two decades of experience across creator-led media, branded content and broadcast production. Today I lead content strategy for High Peak Autos, one of the UK’s fastest-growing used car channels — helping take it from roughly 270,000 to over 530,000 subscribers, and into a channel generating strong six-figure annual advertising and sponsorship revenue.

Before that, I co-founded and co-directed Paragon Pictures, a Manchester production company I grew from a spare-room start-up into a six-figure-revenue business at a strong profit margin, working across hundreds of campaigns for brands like Yamaha, END. and BPP. Two of our brand films — Music & Legacy for Yamaha and A Lawyer Looks Like Me for BPP — won at the Brand Film Awards EMEA.

My career started in local community TV as a teenager, moved through motion graphics and broadcast post-production, and led me into building the video arm of Cult of Mac, where I grew the channel from around 10,000 to over 100,000 subscribers.

What ties it together: I understand both sides of the camera and the P&L. I know what makes an audience click, watch and trust a channel — and what makes a production business commercially healthy. These days I’m focused on content programming, audience growth, sponsorship and revenue leadership.